The Proven blog
Playbooks on collecting testimonials, capturing real results, and turning social proof into sales — for course creators and coaches.
Case Study vs Testimonial: When to Use Each
The real difference between a case study and a testimonial, when each one wins, and plug-and-play structure templates to build both from your student results.
The Proven Team · Jun 25, 2026
Social Proof for Course Creators: A Playbook
A hands-on playbook for using social proof to sell more courses and coaching — the types that convert, where to place them, and how to build a proof system.
The Proven Team · Jun 25, 2026
Best Testimonial Software for Course Creators
An honest, no-fluff buyer's guide to choosing testimonial software for course creators and coaches — what to look for, the main categories, and where each fits.
The Proven Team · Jun 25, 2026
Video Testimonial Examples That Convert
A breakdown of what makes video testimonials convert, plus several illustrative examples you can model for your own course or coaching business.
The Proven Team · Jun 25, 2026
How to Ask for Testimonials (Scripts + Timing)
The exact email and DM scripts to request testimonials, the best moments to ask, and how to turn vague praise into results-driven proof that sells your course.
The Proven Team · Jun 25, 2026